3 techniques for creating effective ads that you must know

Many people might believe that creating effective ads requires hiring advertising agency or creative professionals, while it is true that not everybody mastered the field of photo editing and design, they can be a bit tricky for beginners. We will show you that you can also create ads by yourself. You need to know simple techniques of creating ads and it's not too difficult or complicated at all! 

Advertising is like a battle for consumer attention. The more you can capture customer's interest & build desire for your product , the better chance you can get them to buy. But how can we make our product stand out in a crowd? Let’s see these three techniques you must know before creating effective ads.

1. Find your target consumer

First, you should know who is going to be your target consumer. Who is likely to buy your products? This is considered as the top-priority question that you need to find an answer before creating ads. Your target audience will define your message and mood & tone for your advertising.

For example, if you are selling handbags like in the pictures below, it’s quite obvious that your target consumers are working-age women who like sophisticated, classy looking products.. You don’t have to target any other type of consumers. 

If you can define your target consumer, you can instantly set the mood & tone of the words in your ads, as well as the design. 

Congratulations! You’ve made your first step to creating effective ads.

2. Attract target consumer with unique selling proposition

Once the target audience has been set, the next important thing in creating effective ads is to present the product's selling proposition that meets target consumers’ needs in order to encourage customers to buy your products. Make sure that they receive the necessary messages like your selling proposition, advantages, or benefits they will get after they buy your products. Build credibility and ensure your customer knows how good your products are.

But be careful not to put everything that we mentioned above in one picture. It would be too crowded. Use pictures to convey your message instead of words because a picture is worth a thousand words!

Marketing words and phrases also matter to creating effective ads. Choose a language style that matches the target consumers. Concise & catchy is the way to go. Also, try to avoid complex jargon. 

No matter how much you want to advertise your product. Keep it in your mind that do not exaggerate capability or performance of your product! Whether your product is a body lotion or an expensive watch, being honest to your consumers is extremely important.

3. Good alignment makes effective ads 

Have you ever looked at some ads and felt like you weren’t sure what you were looking at? Good alignment helps the recipients put images in order and it is also one of the most important things to consider in creating effective ads.

The alignment will pave an easy path for the eye to follow through different elements in your ads. It lets the recipients know how they are supposed to interact with the ads. Anyway, there are dozens of theories and guidelines for alignment. We recommend these three useful steps for the beginners out there. 

1) Use a picture that covers 60-70% of the ad space. Placing it in the middle of the ad to start the flow.

2) The Leading Lines theory—people read from top to bottom and left to right.

3) Place the company logo in the bottom right corner of the ad.

Remember that this is just one way to do it. The key principle is to ensure the ad layout pulls customer's attention to the right points. Set up your priorities of what you want customers to see in your ads, then lead the eyes there.

We hope we helped you understand better about techniques for creating effective ads that we brought here especially for those who are beginners. Now, it's time to create ads yourself! Download KUU Creator and try it for FREE! Now available on iOS and Android. 📱

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