How to create effective visuals for your Facebook ads

Decades ago, an online ad would be a flashing banner advertisement added to a web page or pop-up ads. Online advertisements nowadays have become more varied. Facebook is one of the most efficient ways to advertise online. It’s also a famous platform for online sellers. The amount of Facebook users from all around the world is more than two billion. You will get the most out of Facebook ads and have a chance to sell more if you target the right potential buyers to show the ads to. 

Everybody wants to advertise their own products. But some of the new online stores might have a small budget. They can’t afford advertising agencies or professional graphic designers to create ads for them. It’s not that easy to create effective visuals for your Facebook ads by yourself  if you have no editing skills (but it’s not that hard, too!). Have you ever come across low quality ads while you’re scrolling news feed on Facebook? Sometimes you can’t even know what they are trying to sell you because the layout and quality of the ad is quite bad, and the headline is also ambiguous. That doesn’t look good at all. You might not want to use that kind of ads, right? 

Even though creating a Facebook ad image is not easy, it doesn’t mean it’s gonna be too difficult if you know some techniques about it. Advertisements can help you communicate with your target audience. Now, let’s see how to make your ads stand out and attract new customers in this article.

1. Use attractive pictures

Pictures can represent your business. You’d better choose an eye-catching picture that can attract new customers and also convey a story of your product. Facebook also give suggestions on how to create effective visual for Facebook ads here;

• Use high-resolution pictures 
• Tie pictures to your brand 
• Less text is more
• Set focal point in the picture

2. Use pictures of real people

Due to the fact that Facebook ads run in news feeds with friends and family posts, using real people's pictures in your ads will make Facebook users feel like a familiar part of someone's social fabric. It’s better than showing just the product itself. This also makes your ads look more approachable, too. 

Ads with faces of real people get a lot more engagement than the ads with products solely. It does the same thing to Instagram. People usually pay attention to people’s faces before a product. If you want to use visuals of real people to increase appeal to your target customers without spending a fortune on hiring models and photographers, KUU Creator can solve this problem. We have over thousands of high-quality real people cutout stock photos with a variety of styles. Ready to use, no background removal needed. Download now and try KUU Creator for FREE! 

3. Fonts matter

Typography affects advertising, too. The font you use affects your customer’s perception of your brand. Try not to use multiple font types in one picture because your ads will look disorganized. It’s hard for your target audience to consume the message you want to convey in a quick glance. Just remember that ‘less is more’. 

4. Craft relevant caption to your picture 

Many of you probably have come across a mismatched caption and picture more than once. The readers will find themselves questioning the purpose of such pictures. You’ll end up losing your audience’s attention and they will scroll past your ads which leads to low engagement. That’s why caption matters more than you think.

5 . Use color psychology in marketing

Color is one of the key elements that make customers remember your brand. It’s what online marketers and sellers should pay attention to. The psychology of colors can trigger customers’ subconscious side which tends them to make the right purchase decision. It has a significant impact on people's emotional state due to the fact that each color conveys different feelings, emotions and personalities.

Define your brand identity and study the psychology of colors to apply it to your ads. It can increase the chances of customers to recognize your brand.

What we have mentioned above are techniques of creating effective Facebook ads. If you like this article, feel free to share this to your friends. Stay tuned for more useful tips & tricks.