How to sell products online: the 2022 guide

Online selling has completely changed the way we think about starting a business. According to the data from thinkwithgoogle, 63% of shopping journeys start online. Online shopping is becoming increasingly popular. Nowadays, many people have become online sellers. They sell regular stuff like body lotion to niche products. Everyone wants to earn extra money these days. Some people even became successful entrepreneurs. They can support their own family with online selling.

You can sell anything to anyone in the world. There’s no limitation. You don’t have to sell only in your country anymore because your customers are in any corner around the world. There are various online platforms and e-commerce websites to help you connect with customers to  sell products online. Also, plenty of delivery companies are now springing up like mushrooms to pick up the parcels at your doorstep and bring them to your customers. They can ensure that all your goods safely reach their destination. 

You probably have an idea of becoming online sellers, right? As we mentioned above, many people have already become online sellers. But the questions are, how can you make your customers interested in your products? How to get your products recognized by potential customers and stand out in a crowd? You will definitely find answers in this article.

1. Choose the online selling platform that feels right for you

You don’t need to create a website just to sell your products online. There are hundreds of ecommerce platforms waiting for you to choose. While the customers also use different kinds of platforms like Lazada, Shopee, Amazon, Ebay, Etsy, Alibaba, etc.

The time we spend on social media is constantly increasing. Other important channels for online selling are social platforms like Facebook, Instagram, TikTok, Line Official Account, Twitter. Every online seller should have at least one social platform to connect with your customers in order to drive sales by advertising your products. We will talk about this in the next step.

You need to carefully consider the advantages and disadvantages of each platform. Also, think about the behavior of your target group. For example, the most popular online shopping sites for buyers in Southeast Asia are Shopee and Lazada. While American and European tend to use Amazon, eBay, Etsy, etc. That’s why choosing the right online selling platform that matches with your target customers is important. 

2. Use eye-catching product pictures 

We all know that there are thousands of online sellers out there. Of course, your competitors are so ready to sell things at lower prices than your shop. Many online stores sell the same products. So, how do you make your product stand out? How do you make it more unique than your competitors? That relies on product pictures. People usually pay attention to pictures before text. Using captivating pictures to attract your potential customers is very important. Pick high-resolution pictures so your customers can clearly see product details.  

Many online sellers started their business with pre-order sales which mean you don’t have that item in your store at the moment. The great advantage of pre-ordering is that you don’t have to worry about unsold stock. On the other hand, you won’t have much choice of the product picture that you found on the internet because you can’t take a nice picture of the product by yourself. That’s why you need picture editing to make your product stand out.  

We totally understand that many of you might not have any editing skill at all. But you can now create product pictures like a pro for online selling with KUU Creator.. Simply upload your product picture and remove unwanted background with our powerful AI cutout tool. Then customize it with our object, element, or royalty-free people cutout stocks. Get an attention-grabbing product picture in a few minutes. Try for FREE today!

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3. Use social media marketing

Few decades ago, we would find advertising on TV, radio, or printing media. When time has changed, our habits and lifestyles have changed, too. You may have seen some advertisements on social media recently. While you’re checking stuff on Facebook or YouTube, you suddenly get pop-up ads. There are various ways to promote your products nowadays.

Facebook is one of the most popular online platforms. It reported that there are almost 1.7 billion daily active users. With Facebook, you can reach customers by location, demographics, age, gender, or interests. To get the most out of your advertising budget, you should target the potential buyers to show the ads to. This is such an effective channel for online sellers.

Anyway, Facebook itself has changed its rules and algorithm quite often. So you need to keep up with that. Put your effort into creating new content and abide by Facebook policies and try to promote your products on another platform like Instagram, TikTok or YouTube to get more potential customers. 

We hope this will help you get an idea about how to sell products online. Don’t forget to download KUU Creator app to get more useful techniques about photo editing for online selling, digital marketing, and tips and tricks that will be beneficial to marketers. Don’t miss out!