5 simple ways to increase likes and engagement on Facebook

When we mention social platforms, the one name that pops up in our minds would be Facebook. This famous social networking service is not only for showing-off lifestyle or updating daily life anymore, but everyone can make money from Facebook too! Freelancers and business owners can also promote themselves through social platforms. We can say that Facebook plays a vital role in people’s lives. 

The amount of Facebook users has been increasing every other year. According to the data from statista.com, there are 2,850 million Facebook users from all around the world in the first quarter of 2021. Which means there are over thousands of Facebook posts in a day. Facebook algorithm has to filter some contents to reduce irrelevant posts on users’ news feed.  This is the reason why your Facebook page reach or Facebook engagement has been decreasing. No matter how hard you try to post something, your organic reach will not be as good as you expected. This is such a real nightmare for any page owners and online sellers because it will be harder for them to gain new target customers.

That’s why we would like to introduce you to 5 simple ways to increase likes and engagement on Facebook.  We truly understand that it’s not so easy to create content for Facebook posts nowadays. It takes time and lots of effort. So, you deserve to be appreciated for what you have done. Let’s take a look at what those 5 simple ways to increase likes and engagement on Facebook are.

1. Avoid overposting your products

Even though your goal of having a Facebook page is for online selling, this doesn’t mean you have to keep posting your products solely. Your Facebook page will be full of the same information about your product. It might bore your target audience to death because nobody likes abundance. You wouldn’t want to eat the same kind of lunch everyday, would you? 

The content that motivates Facebook users to press like button usually are the kind of content that they think would be useful, creative content, or entertaining content which can bring a smile to their faces. Our opinion is to create various kinds of posts instead of overposting your product alone in order to increase likes and engagement. You can even use memes for your content sometimes. If your target audiences are totally into your content, they will have the urge to share it and you will easily gain organic reach from that, too!

2. Understand your target audience

Sometimes your content didn’t get as much engagement as you highly expected. You might wonder what you did wrong. To increase likes and engagement on Facebook, you need to focus on what your target audiences really want. Some content that you expected your audience to enjoy, or even cool quotes about life, may not satisfy them.

From what we mentioned above, you may want to find out about how to know your target audience needs. Luckily, there’s no mind reading superpower needed! You can see what your audiences’ needs by using Facebook Page Insight. This helpful tool can magically show how people are engaging with your Page, and which insights are most important to your business objectives. This tool is located on the left side of your page.

Facebook Page Insight will show you the amount of likes and engagement of each post from your target audience. You'll learn what posts your audience engages with, and which post has low engagement. So, you can make decisions for your next content strategy.

3. Increase engagement with questions 

One-way communication like overfeeding content is not sufficient to increase likes and engagement on Facebook. Try to use two-way communication between your page and your target audience by hosting Q&A to get more participation from these kinds of question;

• How can you _____?
• Why do you ______?
• Do you agree with ______ and why?

You can get the ideas for your content in the future from these audiences’ answers. Such easy peasy and effortless!

4. Frequently publish posts 

Frequently publishing posts on Facebook will allow your audience to see your content more. This means the chance of pressing like and share buttons on your content will be higher. You may as well get organic reach and new audiences after your post is shared, too. This is an easy way to increase likes and engagement. According to Facebook, they suggested that there should be at least two or three posts a week.

Nowadays, the content displayed on news feed relies on Facebook's latest algorithm. Your audience may not instantly see the post right away when you finish publishing. They will see your post whenever they’re online. The date and time of publishing also matters. It can be based on your audience usage survey from Facebook Page Insights. This will show you the time and the date that your target audiences highly participate in your posts. But if it’s at night, you don’t need to stay awake for it. Simply schedule the desired post and you’re all set.

5. Design content and images especially for Facebook 

Whatever suits perfectly well for Instagram, Twitter, or any other social platforms, doesn’t mean it will always work with Facebook. For example, Twitter is great for posting text or product reviewing which is based on personal experience. You can also attach some pictures or GIF. On the other hand, Posting long texts without attaching pictures is not ideal for Facebook at all. Facebook users usually pay attention to visual content before text. You can also use a carousel function or video for your post, too.

Using captivating pictures on Facebook posts is the major key to attract your audience. Bear in mind to always pick appealing pictures. If you publish without attaching a picture on your post, there will be a high chance that the audience will ignore it. You can learn more from the relevant articles on our website How to create effective visuals for your Facebook ads and 3 techniques you must know before creating effective ads

Many of you may currently use more than one online platform. We understand that creating many sizes of the same picture over and over again just to make it fit with many platforms is such a time consuming. Try using KUU Creator Automatic resize tool. Make your content fit with any social media in a click! Super easy & fast.

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